FRONTIER
Founded in Napoli by Serafino Perugino, as a business specialized in the Italian distribution of Melodic Rock indie labels in February 1996, Frontiers soon developed as one of the cutting edge indie label companies in Melodic and Hard Rock Music. After a developing a partnership – which lasted the few initial years with the british production company Now & Then (who brought bands and artists like TEN, HAREM SCAREM, CROWN OF THORNS, JORN and several others into the label’s roster) – along with a careful and aggressive A&R policy, Frontiers has soon become synonymous with quality Classic and Melodic Hard Rock, Progressive and Metal music in the international markets.
Achieving this from the headquarters in Napoli, was not an easy task, but the well-oiled and highly ambitious team, managed in a few years to release new albums from some of Rock true giants. The list includes: DEF LEPPARD, TOTO, WHITESNAKE, YES, JOURNEY, ALAN PARSONS, MICHAEL BOLTON, SURVIVOR, SEBASTIAN BACH, STYX, ASIA, JEFF LYNNE and ELO, HEART, BLACKMORE’S NIGHT, GLENN HUGHES, Y&T, FOREIGNER, EXTREME, SAMMY HAGAR, WINGER, URIAH HEEP, DANGER DANGER, RICK SPRINGFIELD, HOUSE OF LORDS, REO SPEEDWAGON, STRYPER, MR BIG, TED NUGENT, NIGHT RANGER, PRIMAL FEAR, NELSON, WARRANT, GREAT WHITE, DENNIS DEYOUNG and many more!
Besides that, Frontiers also set up during this time many exciting new projects and bands to release of Rock’s finest voices, or give some still established artists the chance to show a new side of their musical personality! Shining examples are REVOLUTION SAINTS (featuring Deen Castronovo ex-Journey, Doug Aldrich ex-Whitesnake and Jack Blades of Night Ranger/Damn Yankees), RATED X (feat. Joe Lynn Turner, Carmine Appice, Tony Franklin and Karl Cochran), W.E.T (with Jeff Scott Soto and members of Eclipse and Work of Art), THE DARK ELEMENT (featuring ex-Nightwish singer Anette Olzon and ex-Sonata Arctica guitarist Jani Liimatainen) not forgetting the evolution of KANSAS’ Billy Greer and his SEVENTH KEY release, from a studio project to a real live band and the stunning PRIDE OF LIONS, featuring former SURVIVOR main songwriter Jim Peterik and vocal star Toby Hitchcock.
And of course a ton of exciting new talent launched during the years (from ECLIPSE to ONE DESIRE and INGLORIOUS, to CRAZY LIXX, LORDS OF BLACK, WORK OF ART and of course several others) which is now where the A&R focus of the label is.
Frontiers Records’ foreword has always been to dream together with the thousands of people that love quality Rock music. Achieving this means constant hard work from a well-oiled and highly ambitious team at the Frontiers Records headquarters in Napoli, Italy. The Frontiers staff takes care of all relevant business matters: contracts, licensing, sales, promotion, etc. Frontiers has a publishing arm and booking office for shows in Europe and other territories and has now also an office in Nashville, USA.
Millions of records sold and several international Top 10 album chart entries are there to prove and testify Frontiers work and business ethics!
There can be little doubt about it that it is Frontiers’ professionalism that sets them apart from other independent Rock labels. Since late summer of 2014, Frontiers is now operating under the new trade name Frontiers Music Srl.
Frontiers also cultivate a very demanding relationship with the artists they sign. Their most important rules in working with any of them are respect and commitment. The label requires a positive attitude and GREAT – not ‘simply’ good music – from their artists and in return, stands 100% behind them and their releases. What else could you ask for to ensure a positive future for Melodic Hard Rock music!?
Marco Spath (Melodic Rock Fanzine) & Mario de Riso
