About us
Founded in January 2021 by musicians and entrepreneurs, George "JoJo" Baghdassarian and Rob Steven Williams, Amplfy.Music has evolved into a cutting-edge platform connecting music enthusiasts with exclusive releases and hidden gems across all formats. What sets us apart is our innovative approach: no crowded storefronts, just weekly personalized email and SMS alerts that bring the music directly to you. Our simple, streamlined service keeps you updated on new weekly releases, exclusive titles, and limited stock runs. Amplfy.Music collaborates directly with artists, bands, and labels to curate unique collections, ensuring every drop resonates with melody lovers like you. Join our community to discover music, stay ahead of the latest releases, and secure your favorites before they're gone. #StayInTheGroove | #AmplifyYourCollection
Music is our jam!
We’re just getting started
Sign up to our newsletter and follow our Social Media handles and stay tuned for our exclusives alongside our intercontinental musicians, bands, record labels and effects in that nature. When your tuned in with us – the affiliations with our talented artist through B Side’s live broadcasts, social media contests will be in the palm of your hands – let’s bring in those record sales together in order to guide and support the talented musicians that we all honor so much. Happy New Year from 2021 to 3021 and beyond
Music is life, life is a celebration
Come celebrate with us!
Rob and JoJo have a tenacious love for vinyl with a keen business sense transforming what was once a dream into a online musical masterpiece; bringing all elements of entertainment, including live broadcasts, performances and online contests. It’s our way to make a difference worldwide. Music Is a global language that transcends culture and race and brings people together.
Our B Side Vinyl dream started in 2020
Circa 1994! Our retail Record Shop was established in the Media Capital of the World; Burbank, California – and we closed the doors in 2016. The legacy continues on BSideVinyl.com (live broadcasts and pop-up events will unfold strategically).
The Co-Founders
Rob Steven Williams
Co-Founder, CEO & CMO
Rob started a career at an early age as a musician performing, recording, and touring. His heart and spirit are always driven and thrive around creating or simply enjoying the art of rhythms and sound. A digital agency Co-Founder of PopTech Studio and start-up entrepreneur with over 27 years’ experience in art direction, video production, technology development, and marketing. Rob has worked directly with start-ups to major brands such as DirecTV Music channel 101 / Havoc Television, Interscope Records, Justin.tv (now twitch.tv), Warner Brothers, Sony Pictures, Vans Warped Tour, including some of the biggest names in entertainment, Pink, Dr. Dre, Snoop Dogg, Lil Jon, Miguel, Pitt Bull, DJ Muggs, to name a few.
George JoJo Baghdassarian
Co-Founder, Music Curator
JoJo has prevailed as an industry recognized music producer, turntablist, and record shop executive since 1994. Born in Beirut Lebanon and raised in Aleppo Syria, JoJo and his family took refuge from the Lebanese Civil War by immigrating to the City Of Angels in 1984. After the closing of the retail Record Store in 2016, JoJo was determined to continue the 20+ year legacy by launching an independently owned and operated online record shop. Thank YOU for welcoming the unfolding of "B Side Vinyl". Put the needle on the record, let's GO!
Testimonials
