Effective Date: December 22, 2020
Last Updated: January 22, 2025
1. Introduction
Welcome to B Side Vinyl | MUSICVRS, operated by PopTech Studio LLC (“we,” “us,” “our”). This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with our website (https://bsidevinyl.com), purchase from our store, or communicate with us.
We are committed to protecting your privacy and comply with applicable privacy laws, including:
General Data Protection Regulation (GDPR – EU/UK)
California Consumer Privacy Act & CPRA (CCPA/CPRA)
Children’s Online Privacy Protection Act (COPPA)
Telephone Consumer Protection Act (TCPA)
Other global privacy and data protection laws
This policy applies to all users and customers worldwide.
2. Who We Are
Business Name: B Side Vinyl | MUSICVRS
Operated by: PopTech Studio LLC
Website: https://bsidevinyl.com
Email: welovemusic@bsidevinyl.com
Phone: (323) 546-2416
Mailing Address:
99 63rd Place
Long Beach, CA 90803
USA
3. What Information We Collect
a. Personal Information
We may collect:
Name, email address, phone number
Shipping and billing addresses
Payment information (via secure third-party processors)
Communication preferences (e.g. email or SMS opt-in)
Purchase and order history
b. Technical & Usage Information
Collected automatically:
IP address, device type, browser
Referring URLs, page views, clicks, and session times
Cookies and tracking pixels (see Section 9)
4. Legal Basis for Processing (GDPR)
If you are in the EU/UK, we rely on the following legal grounds to process your personal data:
Consent: For marketing communications, cookies, SMS
Contractual necessity: For processing purchases and delivering products
Legal obligation: For compliance with tax, accounting, and regulatory requirements
Legitimate interests: To improve our services, detect fraud, and analyze performance
5. How We Use Your Information
We use your data to:
Process and fulfill orders
Send order confirmations, shipping updates, and receipts
Communicate promotions and updates (with consent)
Personalize your experience on the website
Monitor website performance and optimize usability
Comply with legal, accounting, or security obligations
6. SMS Communications (TCPA Compliance)
By providing your phone number, you consent to receive SMS messages from B Side Vinyl | MUSICVRS regarding:
Order status and shipping updates
Restock alerts and exclusive offers
Promotional campaigns
Terms:
Consent is not a condition of purchase
Message frequency: up to 8 messages per month
Message & data rates may apply
Reply “STOP” to unsubscribe or “HELP” for support
We maintain secure records of opt-in events for compliance purposes.
7. Your Rights
a. Under GDPR (EU/UK)
You have the right to:
Access your personal data
Request correction or deletion
Withdraw consent at any time
Restrict or object to processing
Request data portability
b. Under CCPA/CPRA (California)
You have the right to:
Know what personal data we collect and why
Request access to and deletion of your data
Opt-out of the sale or sharing of your personal information (we do not sell data)
Limit use of sensitive personal information
Non-discrimination for exercising your privacy rights
To exercise your rights, email us at: welovemusic@bsidevinyl.com
8. Data Sharing
We do not sell or trade your personal information.
We only share data with third-party service providers as necessary to:
Process payments (e.g. Stripe, PayPal)
Deliver orders (e.g. USPS, UPS)
Manage marketing (e.g. Omnisend, Klaviyo, Meta, TikTok)
Analyze traffic (e.g. Google Analytics)
Comply with legal requirements
All third parties are under contractual obligations to safeguard your information and use it solely for the intended purpose.
9. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to:
Enable website functionality (e.g. shopping cart, login)
Analyze traffic and usage
Provide personalized ads and retargeting
We categorize cookies as:
Strictly Necessary: Always active
Performance/Analytics: Optional (requires consent in EU/UK)
Marketing: Optional (requires consent)
You may opt in or out of cookies via our Cookie Banner or by adjusting your browser settings.
10. Data Retention
We retain personal data as follows:
Transaction records: 7 years (for accounting/legal compliance)
Email/SMS subscribers: until opt-out or account deletion
Inactive customer accounts: deleted or anonymized after 24 months
Cookie data: as defined in our cookie consent tool
After the retention period, your data is securely deleted or anonymized.
11. International Data Transfers
We operate in the United States and may process data in other jurisdictions. If you are located in the EU/UK and your data is transferred outside the EEA, we rely on:
Standard Contractual Clauses (SCCs)
Privacy Shield successor frameworks
Contractual assurances from service providers
12. Data Security
We take your security seriously. Measures include:
SSL encryption
Secure third-party payment processors
Access controls and admin-level security
Encrypted backups
However, no system is 100% secure, and you transmit data at your own risk.
13. Children’s Privacy
Our site and services are not directed to children under 13. We do not knowingly collect personal data from minors. If you are a parent or guardian and believe your child has provided us data, please contact us to request removal.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal or business changes. Updates will be posted on this page with a new “Last Updated” date. We encourage you to review this policy periodically.
15. Contact Us
For questions, complaints, or to exercise your privacy rights, contact:
B Side Vinyl | MUSICVRS
PopTech Studio LLC
99 63rd Place
Long Beach, CA 90803
USA
Phone: (323) 546-2416
Email: welovemusic@bsidevinyl.com
16. Do Not Sell or Share My Personal Information
B Side Vinyl does not sell your personal information, and we do not share it for cross-context behavioral advertising. We use Google Analytics to understand how our site is used, and Omnisend to send our own email and SMS updates when you opt in. We honor Global Privacy Control (GPC) browser signals. To make a privacy request, email welovemusic@bsidevinyl.com or use our Contact page. We do not discriminate for exercising your privacy rights.