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Put the needle on the record.

About us

Founded and launched December 2020, a music platform connecting melody lovers to their favorites artists. Founded by musicians and professional marketers George JoJo Baghdassarian and Rob Steven Williams, B Side Vinyl has set itself apart from average record stores by working directly with artists, bands, and labels on strategic social media contests, live broadcasts, and record sales. #puttheneedleontherecord

Our B Side Vinyl dream started in 2020

Circa 1994! Our retail Record Shop was established in the Media Capital of the World; Burbank, California – and we closed the doors in 2016. The legacy continues on (live broadcasts and pop-up events will unfold strategically).

Music is life, life is a celebration

Come celebrate with us!

Rob and JoJo have a tenacious love for vinyl with a keen business sense transforming what was once a dream into a online musical masterpiece; bringing all elements of entertainment, including live broadcasts, performances and online contests. It’s our way to make a difference worldwide. Music Is a global language that transcends culture and race and brings people together.

Music is our jam!

We’re just getting started

Sign up to our newsletter and follow our Social Media handles and stay tuned for our exclusives alongside our intercontinental musicians, bands, record labels and effects in that nature. When your tuned in with us – the affiliations with our talented artist through B Side’s live broadcasts, social media contests will be in the palm of your hands – let’s bring in those record sales together in order to guide and support the talented musicians that we all honor so much. Happy New Year from 2021 to 3021 and beyond.

The Co-Founders

Rob Steven Williams

Co-Founder, CEO & CMO

Rob started a career at an early age as a musician performing, recording, and touring. His heart and spirit are always driven and thrive around creating or simply enjoying the art of rhythms and sound. A digital agency Co-Founder of PopTech Studio and start-up entrepreneur with over 27 years’ experience in art direction, video production, technology development, and marketing. Rob has worked directly with start-ups to major brands such as DirecTV Music channel 101 / Havoc Television, Interscope Records, (now, Warner Brothers, Sony Pictures, Vans Warped Tour, including some of the biggest names in entertainment, Pink, Dr. Dre, Snoop Dogg, Lil Jon, Miguel, Pitt Bull, DJ Muggs, to name a few.

George JoJo Baghdassarian

Co-Founder, Music Curator

JoJo has prevailed as an industry recognized music producer, turntablist, and record shop executive since 1994. Born in Beirut Lebanon and raised in Aleppo Syria, JoJo and his family took refuge from the Lebanese Civil War by immigrating to the City Of Angels in 1984. After the closing of the retail Record Store in 2016, JoJo was determined to continue the 20+ year legacy by launching an independently owned and operated online record shop. Thank YOU for welcoming the unfolding of "B Side Vinyl". Put the needle on the record, let's GO!